Dkernizah's Blog



26 November 2012, there were 25 topics related to the current issues of marketing in Federal Territory of Labuan was presented at the Marketing Research Colloquium 2012 by the final year undergraduate students of Universiti Malaysia Sabah, Labuan International Campus (UMSKAL) from Bachelor Degree of International Marketing with Honors for 2010/2011 session. There were 105 students has taken Marketing Research (GC30503) subject and they were clustered into 25 groups and successfully presented their research findings. The Colloquium enable students to examine the current issues  of marketing related to the attitude and buying  behavior of community in Federal Territory of Labuan, the presence of relationship marketing in order to increase consumer loyalty for products purchases and at the end could help them to develop effective communication while conducting the field work. These could also contribute to the socioeconomic development of the community.


Some of the topics related to the…

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