One of the things that academic authors get very vexed about is the title of their book. They also often get very concerned about what goes on the cover. I’m no exception to this, although I have learnt to be a bit more sanguine about it. This is largely because I have discovered that I can get these things wrong and I don’t always know best.

So here goes the confessional.

I’ll start with a minor mistake about author order – something that neither the publisher, marketing staff nor I considered at the time. A while ago, I co-edited two handbooks for doctoral researchers. My co-editor and I decided to alternate the order of names so that she would be first editor on one, and I would be first on the other. Democratic and a fair distribution of attributions, we thought. The design team developed covers and spines that would…

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